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You are here:  Home Publications The New St.Gallen Management Model

For the German language philosopher Ludwig Wittgenstein, the meaning of words is not in the words themselves. It is only created when they are used in a certain practical context. This also applies to specialist terms in the field of business administration. In this sense, this book is not a business administration encyclopedia with a large number of isolated, final definitions. Instead, it discusses basic issues of a modern theory of management using a differentiated model.
The new St.Gallen Management Model creates a differentiating reference framework. In other words, it provides a useful road map allowing many management terms to be understood in their overall context. Thus, no management recipes are offered, but a solid basic understanding of management. It will therefore be found to be very useful in coping with management challenges and gaining an in-depth understanding of business administration issues.